In the “PEN Ready Project,” Olympus is surprising people in undisclosed locations throughout New York City, Los Angeles, San Francisco, Toronto, Miami, and Lehigh Valley, PA (near its U.S. headquarters), giving them an E-PM1 camera. The images and HD videos that participants create with the camera as part of the PEN Ready Project will be showcased on a new Tumblr blog during the coming months. Anyone in the world can visit the site and decide if they, too, are “PEN Ready.”
The point is to demonstrate how easy it is for anyone to capture extraordinary photos and videos with the PEN camera.
To give the program a suitable takeoff, Olympus partnered with JetBlue Airways; on Sept. 16, Olympus gifted the camera to unsuspecting JetBlue customers on a flight that departed New York’s JFK International Airport bound for Florida.
Working with Olympus, 100 of the most talented Tumblr bloggers will receive an E-PM1.