Instant goes digital

What does the name Polaroid conjure up in your mind? The whir-click of an instant print being ejected? Unique-looking cameras?

Polaroid, the company, went under quite a while ago, but its name lives on, appearing on a variety of consumer products. Now we have the Polaroid Z340 Instant Digital Camera, and a return – of sorts – to the cameras of old.

The Z340 is a fully-functioning 14-megapixel digital camera with a zinger – an integrated ZINK printer.

ZINK? That’s a brand, derived from “Zero ink.” ZINK Paper looks like regular white photo paper, but it’s a composite material with cyan, yellow, and magenta dye crystals embedded inside. Before printing, the embedded dye crystals are clear. Heat is then applied to activate the crystals.

Lo and behold, a 3 x 4-inch print, the same size as a classic Polaroid print.

ZINK prints emerge fully developed (unlike Polaroid pictures) and protected by a smudge-proof, water-resistant coating.

The Polaroid Z340 camera gives you the option to choose the iconic Polaroid Classic Border Logo or full bleed and contemporary 3 x 4 photos.

On-board editing features allow review and cropping prior to printing. You can even upload your own custom borders to the camera.

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