Zombie products?

How about some Polaroid instant film? How about a Polaroid camera?

Those wishing for either, or both, just got their wish. Sort of.

The Impossible Project manufactures fresh instant films for traditional Polaroid cameras at the original Polaroid production plant in Enschede, Netherlands. They do so under the Impossible brand.

But . . .

The company has limited quantities of original Polaroid Image instant film, from the last Spectra production run in 2008, carefully tested by Impossible.

Cost for two packs: US$33.99.

As for the camera . . .

There are now Polaroid Classic “do-it-yourself” paper camera kits. These are paper models of classic Polaroid cameras and include faux mini Polaroid photos that develop when rubbed. Each kit is US$19.99.

The two items are a collaborative effort of Impossible and Polaroid. They’ve created the Polaroid Classic line to celebrates 75 years of Polaroid.

Each year, Impossible and Polaroid will introduce six to 10 items from Polaroid’s product history.

All items will be available on Impossible’s website http://www.the-impossible-project.com, Polaroid’s websitewww.polaroid.com as well as in The Impossible Project Spaces in New York, Vienna and Tokyo.

In case you’re wondering, the original Polaroid company died many years ago, the body passed from hand to hand, with just the name now living on in the hands of other companies. That’s why you see the Polaroid name on all sorts of consumer electronics – flat-screen TVs, portable DVD players, digital photo frames, digital high-definition camcorders, waterproof digital cameras, etc.

The brand was just too valuable to let die. It has too much recognition worldwide to just throw away, so the name was bought, even if the brand-holders no longer manufacturer any of the products bearing the brand.

Polaroid, Polaroid & Pixel, Polaroid Classic, Polaroid Classic Border Logo, Polaroid Image and Spectra are now all trademarks of PLR IP Holdings, and used under license from Gordon Brothers Brands and Hilco Consumer Capital.


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