Canon Canada website aimed at amateurs

canon siteCanon Canada has launched OutsideOfAuto – an interactive website that encourages amateur photographers to take creative control of their photography with a basic understanding of exposure settings.

Visitors to the site can manipulate the look of a photo by adjusting manual camera settings including aperture, shutter speed, and ISO.

An image of a bedroom with children’s toys, including a model airplane with a moving propeller, is used to demonstrate how users can manipulate the “look” of their photo with simple adjustments that can change depth of field and how motion is captured.

Through exploration, users can learn to use shutter priority mode to either freeze action or show motion, two dramatically different looks that can be applied to real life photo opportunities like amateur sporting events.

Users can also experiment with aperture priority mode, which is ideal for making the subject of a portrait stand out against a soft background blur or keeping the foreground, subject, and background sharp for dramatic landscape photos.

Additionally, visitors can challenge themselves with full manual and take total creative control.

The interactive website allows users to “learn” about the various features of a DSLR, “play” with the settings, and take a timed “challenge” to test their new skills.


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