Two premium P’sonic cameras coming



Two cameras have been added to Panasonic’s Lumix ZS range of premium compact cameras, the ZS50 and ZS45.

The Lumix ZS50 features a 12.1-megapixel High Sensitivity MOS sensor, 30x Leica DC Vario-Elmar lens (24-720 mm equivalent). Intelligent Zoom further extends the zoom ratio to 60x. The Hybrid O.I.S.+ (Hybrid Optical Image Stabilizer Plus) 5-axis system is said to minimize high zoom shake.

The camera’s Venus Engine enables the camera to record smooth 1920 x 1080 60p Full HD video in AVCHD Progressive format.

Panasonic notes the sensor’s pixel size is more than 1.5 times larger than that of pixels in the ZS40, for crisp and clear pictures and video even in dark situations. The ZS50 also offers image recording in RAW format.

The camera’s control ring, located on the lens barrel, is said to provide an intuitive way to capture your creative vision with ease and precision, with smoother control of exposure and zoom allowing you to concentrate on framing the perfect picture and pressing the shutter at the perfect moment. It also provides easier access to frequently-used settings such as aperture, shutter speed, focus, filter effect, and scene mode.

The ZS50 also sports a 0.2-inch Live View Finder (LVF) with an eye-sensor, in addition to a 3-inch LCD screen.

Panasonic has also incorporated a 240 fps Auto Focus (AF) sensor drive into the camera, resulting in Light Speed AF that lets you catch even split-second opportunities. For even more precise control over focusing, the ZS50 also boasts a Focus Peaking function that shows the peak of focus in manual focus mode.

To add some stylistic touches to images and videos during or afterwards, Creative Control and Creative Retouch offer 15 filter effects. These include Expressive, Retro, Sepia, and Soft Focus. The newly added Time Lapse Shot feature also lets users shoot multiple images over a certain time and at given intervals, combining them into an MP4 movie file.

The Level Shot Function detects the horizontal line of the recording image and keeps it level even if the camera is tilted.

Share your experiences with integrated Wi-Fi connectivity and NFC. By using NFC (Near Field Communication) technology or a QR code, you can connect the camera to your smartphone/tablet anywhere and in seconds. A simple menu will appear when activated, and will allow you to instantly access to the function you’re looking for.



By connecting to your smartphone or tablet, you can also remotely control your camera (hey, for group shots/selfies). And with the camera’s view displayed on the screen of a mobile device, you’re also able to change functions including zoom, focus and trigger the shutter, all without touching the camera itself.

The camera also features a newly added ‘Jump Shot’ function which uses a connected devices accelerometer to recognize when a user reaches the top of their jump and takes a picture at that point.

Panasonic has also introduced the Lumix ZS45, with 20x optical zoom lens (24-480 mm equivalent) and a 16-megapixel High Sensitivity MOS sensor. The camera also includes 1920 x 1080 Full HD video, as well as POWER O.I.S for vibration-free shots.

The resolution of the ZS45’s 3-inch monitor has been increased. The monitor also tilts up by 180-degrees, triggering the self-shooting mode for selfies.

The cameras were announced during C.E.S. in Las Vegas; there’s no word about Canadian availability.


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