Fuji goes square with new instant+digital camera

The Instax SQ10 from Fujifilm breaks new/old ground with a square format hybrid instant film camera combining digital imaging technology with square film prints. Yup, the SQ10 uses a new square film format.

The company says the SQ10 will take brighter photos in low-light conditions (indoor and night scenes) and close-up shots from a distance as close as 4 in \10 cm with new functions including automatic exposure control, facial recognition, and autofocus.

The camera has a dual shutter system with two shutter buttons – one on the right and one on the left (buttons also work as function buttons to switch shooting modes).

The SQ10 has a 3-inch TFT colour LCD monitor, operation dial and buttons on the back of the camera. Three buttons arranged at the top of the operation dial correspond to the main functions — ten different filters, vignette control, and brightness adjustment. Users will see on the LCD monitor a live display of all operations throughout the composition during shooting, editing, processing and printing. The new interface enables photographers to edit and process photos with a simple and intuitive operation. Users may also choose to select and edit (e.g. zooming, cropping and filters) the image before printing.

After a picture is taken, users can print, or save the image to the SQ10’s internal memory, save to the micro SD \ microSDHC card, or transfer from the camera to a computer using a micro-USB.

The SQ10 lets users shoot in various modes with several filters for outputting creative and trendy square photos. Ten different colour filters, saturation and dramatic vignetting effect can be adjusted.

The SQ10 features special shooting modes including Double Exposure that can overlap two images onto one print by pushing the shutter twice, Bulb Exposure function for night scenes and creating pictures with dramatic light streaks, Division mode for putting up to nine images on one print, and Micro mode for photography as close as 4 in \10 cm.

The new Instax Square Film is sold in 10 sheets per pack.

The Instax Square SQ10 will be available in May for $369.99. Instax Square Film will also be available in May for $15.99 per pack.


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