This is one of those “is nothing sacred?” moments. Photokina, which bills itself as the world’s largest photo imaging event, and which has clung to a bi-annual schedule since, well, forever, will become an annual event beginning in 2019. On top of that, it will move from its September calendar slot to May, also effective in 2019.
To prepare for an annual schedule, the 2018 photokina, which will be held in September, will shorten its duration from five days down to four, and will be a four-day event from that time on.
The change, says the organizer, “reflects fast moving industry trends . . . with shortened innovation cycles.”
The event will put “increased emphasis on the continued conversion of photography and mobile phones.” Accordingly, product lines will now include handset manufacturers, imaging phone accessories, application development and finished applications. In addition photokina will cover virtual and augmented reality, facial recognition, cloud computing and holography.
I think we’re still safe in saying the show will continue to be held in Cologne, Germany.